Case Study
How Founders Intelligence is using Sifted Pro to source exciting startups first, across Europe
About Founders Intelligence
Founders Intelligence works with leaders at major corporations to identify and deliver ambitious growth for their businesses, from strategy to execution.
Founded in 2013
11 - 50 people
London
Key results
- Sifted Pro helps Founders Intelligence get up to speed on a market faster.
- Identifying the most exciting startups is easier with Sifted Pro’s trusted market maps, rising stars and investors’ startups to watch recommendations.
- Founders Intelligence are able to deliver faster and higher quality work to clients.
Challenges
For Founders Intelligence, knowing the European market inside and out is essential, as well as identifying the most exciting startups, all with the knowledge and ability to explain to clients why shifts in the marketing are happening.
But so many market intelligence tools provide lengthy lists of hundreds of startups — often with a large focus on the US market — which makes it difficult to sift through and identify the most exciting European startups.
“We subscribe to a lot of different market intelligence tools, but it's often tough to find a single source of truth between all of those. We find Sifted Pro an incredibly trusted source of information on European tech.”
Solutions
Founders Intelligence subscribed to Sifted Pro because both the Briefings and editorial content provided digestible and trustworthy information on the most promising startups — for example, the rising stars and early-stage market maps on different tech sectors — which helps determine their direction of travel with client work.
The qualitative data provided in Sifted Pro’s content, such as the trends to watch section and Sifted’s summary, is a useful way to contextualise the data and listen to a unique perspective.
“I think it should be best practice for our team to go into the Sifted Pro Briefings library and see what's new to help our baseline understanding.”
Results
Since implementing Sifted Pro, Founders Intelligence has been able to get up to speed on the industry much faster and keep their finger on the pulse.
It’s been easier to source the most promising startups with Sifted Pro’s market maps, rising stars and investor recommendations — and understand why these startups are hot property — helping with client deliverables.