How Literal Humans is using Sifted Pro to influence its business strategy

Challenges

For Literal Humans, it’s essential to have in-depth knowledge about the tech sectors their clients operate in. But they found this time-consuming when trying to source high-quality research on early-stage startups, specific to Europe. The agency also had difficulty reaching the right clients and positioning the brand as an industry expert.

“For an agency, you can get so deep in your practice of marketing, advertising or branding, that you forget to look up. I actually need to have subject matter expertise about my clients and what they do — something that Sifted solves."

Solutions

Literal Humans subscribed to Pro as Sifted is one of the only media outlets that focuses on early-stage startups in Europe specifically, making it quicker and easier to gain market intelligence on any given sector. Sifted Pro offered an accessible source of information — from the Briefings, which outlined the top market players, to Sifted Sessions / Stockholm that resulted in new potential business opportunities.

“Sifted Pro is such an amazing resource. It’s my first port of call for information about early-stage tech in Europe. The branding and vibe feels young and hip and not so ‘over your head’ like some other tech-focused publications can be.”

Results

Since integrating Sifted Pro, Literal Humans has been able to fill their client roster with startups which featured in the rising stars and early-stage market map within Sifted’s Briefings — or as a result of connections made at our events across Europe.

Literal Humans have also used Sifted’s research to influence their business strategy, such as which clients they contact, who they invite onto their podcast, and what content topics they write about. The high quality and broad range of content within Sifted’s Briefings has helped Literal Humans communicate to clients with a level of authority about European tech, while saving time carrying out the market research.

“Sifted Pro is creating a space where service providers like us are learning about funders, founders and startups — and they’re learning about us too. The network effect is a really valuable piece about Sifted.”