Case Study
How Metatalent.ai is using Sifted Pro to drive their decision-making for product development
About Metatalent.ai
A platform as a service designed to help businesses close the skills gap and develop efficient talent pipelines, powered by AI, deep-learning and blockchain technology.
Founded in 2020
51 - 200 people
London
Key results
- Reliable and actionable insights from Sifted Pro ensured Metatalent.ai’s product remained not only relevant but at the forefront of innovation.
- Metatalent.ai were able to support their clients more successfully by using the wealth of data only available to Sifted Pro subscribers to identify market competitors.
- Metatalent.ai’s next headquarters will be in Malta — a decision the company was unable to make without information and insights from Sifted Pro.
Challenges
For Metatalent.ai, reliable and actionable information on the UK and European markets is essential. But they found there were too many sources of startup news and data, which made it difficult when they required one source of truth to drive decisions.
And let’s not forget, with the AI space being so competitive, Metatalent.ai continues to need an edge to stand out — a data source that knows the market inside and out.
“We were truly headless chickens trying to understand the European market. We had too much information to make an informed decision on how to navigate the market. That’s where Sifted Pro came in.”
Solutions
Metatalent.ai subscribed to Sifted Pro because it was one of the only information sources that focused on early-stage startups in Europe. The data and insights address the companies’ questions regarding investors’ interests, how the market will evolve and where the most promising startups are — boosting confidence in their own business decisions.
“Sifted doesn’t just provide news, it provides actionable insights that have become the cornerstone of our decision-making process. We can pinpoint emerging trends, assess the market landscape and fine-tune our product development strategy based on Sifted Pro’s insights.”
Results
Metatalent.ai decided to enter the European market again after establishing themselves in the Middle Eastern market, but needed Sifted Pro’s quality insights to understand the evolving and ever-competitive AI market.
An example of this was Metatalent.ai's lack of confidence in investor demand. But Sifted’s Pro Briefings were vital to see where investors were placing their bets — information used to inform the company's product development strategy.