How PwC Türkiye is using Sifted Pro to generate business volume

Challenges

PwC Türkiye’s Eray Kumdereli was looking for a library of quality content for an overview of European tech and specific verticals — from the leading startups and trends, to what’s missing in the industry — in order to succeed with client-facing projects. 

This would further help PwC Türkiye’s visibility among investors and entrepreneurs looking for advisors, with better market intelligence boosting their credibility and credentials.

Solutions

The Sifted Pro Briefings and library of Reports bring together proprietary data and a wide range of additional resources to provide a crystal-clear understanding of specific tech sectors — information you can’t get anywhere else.

Furthermore, Sifted’s journalists span across Europe, meaning they can collect real-time insights from people at the centres of the story.

“What’s outstanding with Sifted is it has a strong journalism muscle. Sifted has journalists based across major European countries, who are really following the ecosystem on the field, where they can collect real-time interviews and valuable insights.”

Results

Sifted Pro has accelerated PwC Türkiye's growth in business volume. One of the reasons is its better market insight, building credibility within the venture ecosystem. For example, AI-driven drug discovery was the topic of one of Eray’s client-facing projects at PwC Türkiye — content covered in Sifted’s Briefings, helping him quickly get up to speed on the market. 

This market knowledge, derived from Sifted’s Briefings, articles and Reports, also helped Eray better support his clients during their fundraising rounds to build the equity story behind their valuations, as he was able to gather quality knowledge and expertise to frame their narratives with concrete data.

“My team is benefiting from using Sifted Pro to understand the dynamics of the industry and the recent trends of specific verticals.”